Honest Designs builds intuitive, high-performing websites for service-based businesses and startups. We follow a clear process, working closely with you to understand your business and enliven your online presence.
Honest Designs was founded by Daniel O’Farrell, an Australian entrepreneur with a background in launching and running businesses across food, health and digital services. His track record includes building an urban farm supplying certified-organic greens and founding a support consultancy for Australians living with disability.
Today, Daniel leads Honest Designs with a balance of detail and big-picture thinking. Projects are delivered solo or with trusted collaborators, always with a focus on simple, well-structured digital solutions.
If you’re building something worth sharing and want a site that reflects the standard you hold yourself to, we’d be glad to talk.